Discovery & Research: Analyze market landscape, competitor activities, and audience personas; define objectives, KPIs, and budget allocation.
Strategy & Planning: Develop channel-specific plans (SEO roadmap, paid media strategy, social calendar, content themes, email sequences) aligned to business goals.
Content Creation & Asset Development: Produce SEO-optimized articles, social posts, ad copy, visuals, videos, and email templates that resonate with your audience.
Campaign Setup & Execution: Configure SEO optimisations, set up paid campaigns (Google Ads, social ads), schedule social content, and deploy email workflows with precise targeting and tracking.
Monitoring & Optimization: Track performance metrics in real time, conduct A/B tests on creatives and landing pages, refine bids, keywords, and messaging to improve results.
Reporting & Insights: Provide transparent dashboards and regular reports detailing traffic, engagement, leads, conversions, and ROI; derive insights for next steps.
Ongoing Support & Growth: Maintain campaign health, adapt to algorithm changes or market trends, explore new channels or tactics, and iterate strategy under a flexible retainer agreement.

Digital & Social media Marketing

Content Marketing