Social Media Marketing

What we do?

Codot’s Social Media Marketing service crafts and executes data-driven strategies to build brand presence, foster community engagement, and drive conversions on social platforms. We develop platform-specific content, manage campaigns, and leverage analytics to optimise reach and performance. From audience research and content planning to community management and paid promotions, our end-to-end approach ensures your brand resonates with the right audiences and achieves measurable business outcomes.

Outcomes You Can Expect

Increased Brand Visibility: Consistent, high-quality social presence that reaches and resonates with target audiences.
Higher Engagement & Community Growth: Active follower interactions, stronger brand loyalty, and expanded community size.
Improved Lead Generation: Targeted social campaigns that drive traffic, inquiries, or conversions aligned with business goals.
Optimised Ad Spend: Data-driven adjustments that lower cost per acquisition and maximize ROI on social advertising.
Clear Performance Insights: Actionable analytics and reports that demonstrate impact and guide future strategy.
Sustainable Social Strategy: A scalable framework and content pipeline that adapts as platforms evolve and audience needs change.

Why Choose Codot?

Integrated Approach: Combining creative content, paid media, and analytics to deliver cohesive social campaigns that align with overall marketing goals.
Audience-Centric Planning: Deep research into target personas and platform behaviors to craft messages and formats that resonate and drive action.
Agile Execution: Rapid content iteration and real-time adjustments based on performance data and emerging trends to keep your brand ahead.
Creative Excellence: Skilled designers and copywriters produce compelling visuals, videos, and copy that capture attention and convey brand personality.
Comprehensive Analytics: Detailed dashboards and reports that track engagement, growth, conversions, and sentiment to demonstrate ROI and guide next steps.
Ongoing Collaboration: Regular reviews and strategy sessions to adapt to evolving business objectives, platform updates, and audience feedback.

Engagement Workflow

Discovery & Audit: Analyze current social presence, audience demographics, competitor activity, and brand voice; define objectives and KPIs.
Strategy & Content Planning: Develop content calendar, campaign themes, and posting schedules tailored to each platform and audience segment.
Content Creation & Scheduling: Produce and schedule posts—graphics, videos, stories, reels—ensuring consistent quality and brand alignment.
Community Management: Monitor comments and messages, engage with followers, and manage brand reputation in real time.
Paid Campaign Setup & Optimization: Configure ad campaigns with precise targeting, budget allocation, and creative testing; continuously optimize for performance.
Monitoring & Reporting: Track engagement metrics, growth trends, and campaign results; deliver regular reports with insights and recommendations.
Iteration & Growth: Use analytics insights to refine content strategy, adjust campaign tactics, and explore new formats or platforms under a flexible retainer arrangement.